Mokador continues its advertising campaign to strengthen the brand awareness by launching the new campaign "Ti sto preparando il caffè" on the main Italian’s national and local newspapers, with the aim of transmitting the values of the brand and the product to its customers and consumers.
The ADV campaign aims to support the positioning of the brand stated in the payoff "100 % straordinario", telling about the authentic and fascinating world that works around Mokador coffee: through the claim "ti sto preparando il caffè" and a series of images where some protagonists are men of Mokador, is highlighted the journey of the Mokador’s coffee, from harvesting of the raw to the cup, because our excellence depends on its entire production process where the company and all its men participate.
